The Countermeasure Research On The Development Of Auto Parts Industry Cluster In Jinzhou New District

With the rapid development of global economy, all the countries are facing economic pro blems and challenges across times. As the foundation of national development and progress, Auto industry has never stopped its pace from the "auto power" to "auto power of advance".In fact, the car accessories are undoubtedly composed of a number of auto parts. Therefore, the development of automobile industry should focus on the development of auto parts industry. At present, the auto parts manufacturing enterprises all over the country are widely facing the problems of high raw material costs, market development, poor transportation, and many other constraints. The auto parts industry cluster development gradually shows the strong advantage in the tide of economic globalization because of resource intensive, low cost, fine division of labor, convenient transportation and fast innovative features. Therefore, cultivating the development of auto parts industry cluster in Jinzhou New District has the vital significance for the automobile industry development here.Taking the operation condition and operation mode of auto parts enterprises in Dalian Jinzhou New District and Dalian auto parts manufacturing base as the case, First, having a deep understanding of the present situation of the automobile industry and the status quo of the auto parts manufacturing enterprises of the base within the district by visiting research, telephone survey, questionnaire survey, etc, finding the problems that exist in the auto parts industry cluster development in the District by drawing lessons from the advanced practical experience in other parts of the country, using the theory of industrial cluster and public management knowledge in the public management. Second, analyzes the advantages, weaknesses, opportunities and challenges of the auto parts industry development in the New District by using SWOT analysis method.Through the SWOT analysis, problems are found in the auto parts industry cluster development like the weakness of comprehensive ability, the lag of network and the lack of core technology, etc. Therefore, the breakthrough of tradition and the innovation of development method are eagerly needed. This article builds the new idea of industrial cluster development from two aspects of theory and practice, designing the scheme, proposing the development strategy, and analyzing its feasibility. Finally, puts forward safeguard measures for the development of auto parts industry cluster in Jinzhou New District from the perspective of government, such as the need of building industry development carrier, strengthening organizational leadership and making support policy, which can promote the rapid and steady economic development in Jinzhou New District.