| In the domestic economy and tourism industry continued to develop the good momentum of China’s hotel industry booming. The competition of the hotel industry is becoming more and more fierce, which leads to the hotel product and the property is too high, the current situation of the relative surplus of the existing products, which has influenced the development of the hotel industry. Hotel industry is looking for a new "way out". Under the influence of domestic touring car rise and RV Hotel, RV hotel is seen as promising new hotel type. Not only meet the residents’leisure needs, but also to meet the needs of the hotel industry diversification.Based on the related materials at home and abroad combing the RV Hotel and the RV travel, according to the ordnance industry Kunming sanatorium RV hotel as the representative of the development of the actual situation, the RV hotel in this new format in the development of our country has carried on the exploration and analysis of research and innovative. Firstly, through the introduction of RV hotel concept, origin, characteristics and the development status of RV hotel basic cognitive clearly; then from the micro level of ordnance industry in Kunming Sanatorium RV Hotel (hereinafter referred to as the " ordnance Sanatorium RV Hotel") were studied, and the use of SWOT analysis, the in-depth analysis of the four aspects of ordnance Sanatorium RV Hotel advantages and disadvantages, opportunities and threats, and put forward ordnance Sanatorium RV hotel should cure hotel service system to improve the specific development measures and suggestions. Research shows, the RV hotel industry market has great potential, profitability is relatively stable, has the ability to resist market risk, have the advantages of commercial mode innovation space and green environmental protection. we can foresee the RV hotel industry as an emerging service industry will be on the upgrade in the future market competition, steady development, bringing unlimited business opportunities and bringing people a new life experience. |