The Development Strategy Of Retail Banking Business For Bank Of Suzhou

In the nearly 20 years after the birth of the city commercial banks, after a phase of restructuring, growth and survival of the fittest, they now operate in various cities with different position and strength. Some city commercial banks do their duty of offering their service to the real economy and residents in the region, and they have formed a certain influence. Some more excellent city commercial banks began to do cross-regional business. Other excellent ones have finished the A-share listing. The gap between city commercial is widening, and the internal competition is intense. In addition, the city commercial banks are forced to re-examine their status and future as a result of many factors including the joint-stock reform of state-owned banks, the expansion of the national strategies of the national joint-stock banks,the liberalization of the domestic policies and the reinforcement of the efficiency and force of credit associations after their reform. The escalating competition has upgraded ordinary inter-bank business competitions to strategic competitions. It has become an urgent task for city commercial banks to find their own positions and decide their own development strategies.After a review and overview of the market theory, target market theory and risk management theory. After a comprehensive analysis of the development and trend of city commercial banks, the author use the SWOT method to analysis the external conditions and internal conditions of the Bank of Suzhou, as well as its competitive advantages and disadvantages. On the basis of this analysis, several retail banking development strategies for Bank of Suzhou are provided in the way of customer strategy, product strategy, innovation strategy, channel strategy, talent strategy, risk strategy.