Research On The Marketing Strategy Of S Hotel In Ningbo

In recent years, with the development of economy, national income of ascension, you can free time increases, and due to the general increase in national income countries around the world, also frequent business contacts, fast and comfortable as well as the means of transport, travel has become a common ethos. The growth of China’s tourism and business travel directly led to the steady growth of China’s domestic hotel number. The sustained economic growth, domestic and international tourists, under the support of the development of China’s hotel industry in 2020 is expected to reach the world leading level; As China’s Yangtze river delta’s main commercial, economic and cultural center, the development of ningbo’s top hotels in our country occupies the important position, to meet the growing demand for high-end business and vacation travel. Big trend, many international brands are hope to be able to achieve a wider range of investment in China, the competition between hotel industry gradually extends into the Chinese inland market. The Yangtze river delta and coastal areas, with its rapid economic development, naturally attract the line of sight of foreign investors, market competition has started to present.This paper presentedin the first part of this paper the research background and significance, and research methods of this article and research ideas are summarized; the second part elaborates the related theory of this research, including the theory of marketing, marketing theory, service marketing theory, STP theory and so on; the third part of this article gives an overview of the Ningbo S Hotel,the hotel was studied by PEST, SWOT analysis, the fourth part based on the STP theory of the S Hotel Ningbo marketing strategy; the fifth part using the theory of 4Ps is described from the products, channels, and the implementation of positioning, promotion four aspects to the Ningbo S Hotel marketing strategy; the sixth part is the conclusion, the research work of this paper, the existing problems and the direction of future research are described.