Research On Development Strategy Of X Clean Energy Company

In recent years, the rapid development of China economy, the sustained rapid growth of GDP, is mainly depend on the industry investment pull, demand for energy is also growing. China government assessment system based on GDP standard, neglecting the protection of the environment, the formation of extensive development, resulting in Chinese across multiple haze weather, people on the destruction of the environment to reflect the increasingly strong. The government want to change the attitude, face the destruction of the environment, has promulgated a series of policies favorable to the adjustment of energy structure, which is good for clean energy development, and to show the determination, also formulate detailed rules for the implementation of it. In September 2013, the State Council issued plan to the total energy consumption of coal in the proportion dropped to below 65% in five year, Hebei Province, the province’s coal consumption also response within five years, a net reduction of 40000000 tons, cutting heat is about natural gas heat of 3×1010m3. APEC meeting in Beijing, Beijing and Zhangjiakou bid for the 2022 Winter Olympics have put forward higher requirements on the transition of economy and environment management in Hebei area, to promote the development of clean energy. With the rapid development of the transportation industry, more and more countries join or be involved in global competition for energy in the team, also bear the risks of energy fluctuations, political instability energy producing areas will trigger a global chain reaction, in turn, energy price volatility on the energy output of China economy will have a significant impact, in order to ensure a stable supply of national energy clean energy, must play a supporting role.This paper selected X company is representative of the local government clean energy investment and financing platform, the company has been listed in Hongkong, research and analysis of the enterprise development strategy has a positive significance and reference value on City Hall how to develop clean energy in the environmental crisis, at the same time, the company’s rapid growth and development will become the backbone of governance the pollution of the environment of the Beijing Tianjin Hebei region, the regional economy, the livelihood of the people have a very important significance. With the increase of clean energy attraction, strong rival X’s growing, as a state-owned enterprises, bear the province of government investment and financing platform, the construction of infrastructure platform functions, research on the development strategy of how to survive in the harsh market competition under which have important application value.This paper first analysis of clean energy power generation and coal and other traditional non clean energy generation of advantages and disadvantages, put forward the necessity and urgency of the use of clean energy, from the current situation of X company, combining the macro environment and industry environment, the X company is facing competition environment inside and outside and development strategy analysis and choice of using various model. Then make the company the implementation of related diversification development strategy in the clean energy field, and puts forward the three main lines of diversification strategy, first of all, try to enter photoelectric, hydropower, nuclear power and other clean energy power generation field, to avoid a single energy system risk; Secend, is based on the technology of combination of diversified multiple breakthrough based energy system, relying on the energy technology portfolio clean energy, improve the overall power generation efficiency and stability, such as wind power and photovoltaic combination, wind power and hydraulic combined, wind power and natural gas combined; Third, is the cost profit oriented extension of industrial chain diversification, to reduce costs and transfer profit oriented, to the upstream equipment manufacturing industry shares to seek to reduce construction and operation cost, to the downstream grid permeability to seek the development of share transfer profits, seize the opportunity of the emerging industry in the industrial chain. The establishment of the company in the domestic first-class status of clean energy power generation industry through the related diversification strategy. Finally, discussed the direction and guarantee measures of the company’s future strategy. I hope to be able to have the inspiration to our country local government sustainable clean energy investment and financing platform for the development of clean energy, promote the competitiveness of enterprises, the management of environmental pollution help.