Research On The Competitive Strategy Of Water Finished Oil Market In ZCR Jiujiang Branch

At present, in the world economy is facing the most complex and uncertain future of the international financial crisis, China’s economy is still in the adjustment period, facing structural adjustment, the development mode, the domestic and international market demand is not prosperous, and the downward pressure on economic operation has increased. How to plan its market competition strategy and implement, help water refined oil enterprise walk out of predicament to achieve sustainable development, is the task of top priority.This paper discusses the competitive strategy of the water of the oil product market in branch of Jiujiang branch. Research from the current development situation and competition of regional water refined oil business industry theme, combining the research methods and ideas related to competitive strategy and marketing theory to the discussion; also uses a PEST analysis, Potter five forces model to analyze the external environment and competitive structure, and the use of strategic analysis tools for SWOT Jiujiang ZCR company faces the opportunities and challenges, the advantages and disadvantages of strategic analysis, set goals, content of competitive strategy; finally to ZCR Jiujiang in response to the current market competition is fierce, design a set of suitable competition strategy and implementation of the security system, help Jiujiang ZCR company face the grim business based on the water situation, refined oil business practice, through the implementation of the strategy system of competition, the going out of business, to achieve sustainable, healthy development.