Study On The Infra Operation Management Strategy Of Samsung Northeast Branch

Infra, also known as the image of the store, consumers to experience the retail terminal solid products. In July 19,2008 Apple established China’s first Apple Store in Beijing Sanlitun. For a time, in the establishment of foreign brands fall over each other Infra become a common practice in the domestic brands, is also actively building the brand Infra, to compete for the market competition. At present, the competition between the IT industries and enterprises increasingly fierce, especially with the same quality products enterprises, product demand and service differentiation has become the key to improve its competitive advantage, and experience application store marketing become an independent school in product sales, provide more lasting benefits for the enterprise.Samsung Northeast branch Infra the earliest construction started in 2009, Infra operation important development after 2011, with the rapid development of 3G intelligent mobile phone, consumers need to be more comprehensive understanding of the experience of the intelligent application in the purchase of mobile phone, need more professional sales of mobile phone products function are introduced, the buy before you can experience is about to buy mobile phone functions. So the business bigger, better service, more real machine demonstration, sales staff more professional experience stores such as bamboo shoots after a spring rain in each big city to take root and rapid development.The main research content of this paper is the research branch operation strategy of Samsung Northeast Branch experience. The full text is divided into six chapters.The first chapter is the introduction, mainly introduces the background and significance of Samsung Northeast Branch Infra operation. The main content and the theory, the research and the framework and structure.The second chapter mainly introduces the concept, theory and method of management of store operations, focusing on the description of Infra operation management content.The third chapter Samsung Northeast Branch Infra operation present situation, introduced Samsung marketing policy, system, especially the Samsung experience, Samsung Northeast branch operation management system, system and operation results described the situation.The fourth chapter Samsung Northeast Branch experience evaluation and analysis of shop operation, Samsung Northeast Branch representative Infra an example, including Samsung global Infra operation certification system for the standard of the Northeast market Samsung experience in detail, operation in store:sales analysis, hardware facilities, customer relationship analysis and advanced analysis sales analysis. By comparison, the Northeast Branch Samsung experience in the operation of the existing problems and reasons.The fifth chapter content is put forward to improve the design strategy and implementation plan for the fourth chapter Samsung Northeast Branch experience in the operation of the substantive issues shop.The sixth chapter is the summary of the Samsung experience constructive countermeasures shop operation was put forward for the induction summary and the lack of writing in this paper.