| Rural tourism as an important part of rural development in 21 st century in China is a new form of modern agriculture, which has facilitated in driving the development of rural economics, improving the living quality of farmers, taking as well as transiting surplus labor power, promoting the increase in crops for farmers, spreading local distinguishing folk- custom as well as protecting ecology. It has gradually become an important power that could not be ignored in the promoting process of China’s development of rural economic society as well as urbanization. Developing rural tourism has a broad space in the case of new rural area establishment.Sanyuan County is a key agricultural county that has gained absolute advantage in location of rural tourism, resources, and market spaces. Hence, this essay analyzes the current situation and issues existing in rural tourism development in Sanyuan County in detail via visiting, referring, interviewing, comparative method, further analyzes the advantages, disadvantages, opportunities of Sanyuan rural tourism. By utilizing the results of survey to do empirical analysis, it gains first- hand data of market characteristics of Sanyuan County tourism and systematically researches measures to develop it.This essay is roughly divided into 5 chapters.Chapter 1: In this chapter, it mainly introduces the background, objectives and meaning, idea and measures of this essay while overviewing the development both overseas and domestically.Chapter 2: In the chapter, it illustrates the development situation of Sanyuan County’s rural tourism and points out advantages, disadvantages and opportunities of development. Meanwhile, it studies in detail on the characteristics of rural tourism in Sanyuan County and its economic effects.Chapter 3: Development process and model of rural tourism development in Sanyuan County. It outlines the development process of Sanyuan County’s rural tourism, which experiences three stages, initial, development and rapid development. Development model is mainly divided into agricultural technology as well as custom culture.Chapter 4: current developing situation and the problems existing in rural tourism development in Sanyuan County. It took a survey on the number of workers engaging in rural tourism, scale of development, volume of tourists accepted, income, satisfaction of service, and so on, from 2010 to now. At the same time, it concludes and analyzes the problems existing in development of rural tourism in Sanyuan County.Chapter 5: Suggestions and countermeasures of rural tourism in Sanyuan County. It puts up with effective suggestions and countermeasures to solve problems in the perspective of promoting constant development of tourism and gives assessments to its feasibility.Chapter 6: Summary and outlook. This essay discriminates and analyzes the concept of rural tourism based on summarizing problems on rural tourism development academic circle, and finds out the disadvantages, advantages, current situation as well as opportunities of Sanyuan County’s rural tourism development. At the same time, by visiting and questionnaire, it finds out that tourism development in Sanyuan County has great development potentials with prominent advantages of strong driving capacity, great potential of developing and promoting domestic demands, which is in accordance with rural economic development in Sanyuan County. However, nowadays, products of rural tourism in Sanyuan County is rather single, and the brand marketing, lacking of propaganda, badly in need of improving service quality. But in general, its developing speed is still in a fast level. Hence, this essay overall studies the healthy, constant development of rural tourism on the basis of urbanization in Sanyuan County. |
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