Research On The Development Potential Of The Tourism Industry Of Prefecture-Level Cities In Jinan Metropolitan

Many regions in our country have put developing tourism industry in an important position in economic development in recent years, and taken the advantages of tourism industry in stimulating consumption, adjusting economic structure and promoting growth to achieve development in the region. At the same time, the phenomena of fierce competition between regional tourism industries have been happened. Beijing-Tianjin-Hebei Metropolitan Region, Shandong Peninsula Blue Economic Zone and the Yangtze River Delta City Group are lie to the north, east and south of Jinan metropolitan respectively. And Jinan metropolitan is facing fierce tourism competition. The tourism industry competitiveness reflects the current development level of tourism industry, and it cannot be simply equated with the future development trend of tourism industry. The future development trend of tourism industry depends on the development potential of tourism industry. The development potential of tourism industry reflects the sustainable development ability and the future superiority of tourism industry. Today, the Global Tourism has become a new development concept and model of regional tourism, and the connotation of development potential of tourism industry has a connection with it. The aims of the research on the development potential of tourism industry of prefecture-level cities in Jinan Metropolitan are to improve their future sustainable development capacity and future superiority, to help the cities find the advantage and disadvantage of tourism industry and to find a suitable position in the fierce competition of regional tourism.On the basis of combing and reviewing the research results of the tourism industry competitiveness and the development potential of tourism industry, the paper takes the development potential of tourism industry of prefecture-level cities in Jinan Metropolitan as objects, constructs the evaluation index system of development potential of tourism industry of prefecture-level cities in Jinan Metropolitan, uses the method of expert opinion to determine the index weight and the TOPSIS valuation function model to analyze the development potential of tourism industry of prefecture-level cities in Jinan Metropolitan, proposes limiting or promoting factors and makes specific recommendations to enhance the development potential of tourism industry.The paper is divided into 7 parts. The first part introduces the background, significance, thinking, methods, content, framework and innovation of the research. The second part on the basis of reading many related literatures, reviews and sums research results of the tourism industry competitiveness and the development potential of tourism industry. The third part describes and compares the connotation of tourism industry competitiveness and development potential of tourism industry, describes the basic theory of the paper. Based on the introduction of the current tourism industry development situation of prefecture-level cities in Jinan Metropolitan, the fourth part constructs the evaluation system, including the backward supporting potential, the forward pulling potential and the foundational guarantee potential of tourism industry, for development potential of tourism industry of prefecture-level cities in Jinan Metropolitan; uses the method of expert opinion to determine the index weight and describes TOPSIS valuation function model. Part 5 is the part of empirical research. On the basis of collecting and sorting related data of the development potential of tourism industry of prefecture-level cities in Jinan Metropolitan, part 5 uses TOPSIS valuation function model and comparative analysis method to make an empirical study on development potential of tourism industry of prefecture-level cities in Jinan Metropolitan, compares and evaluates the analysis results, proposes limiting or promoting factors at last. Part 7 is the conclusions and deficiencies of the paper; proposes research prospects at last.Conclusions of the paper are divided into two areas:First, promotion measures for development potential of tourism industry of prefecture-level cities in Jinan Metropolitan. Mainly according to the advantages and disadvantages of 7 prefecture-level cities in the backward supporting potential, the forward pulling potential, the foundational guarantee potential and the development potential of tourism industry, the paper puts forward promotion measures of 7 prefecture-level cities’ development potential of tourism industry from two levels of comprehensive potential and specific potential.Second, the overall promotion measures for development potential of tourism industry of Jinan Metropolitan. Through the analysis of the advantages and disadvantages of the development potential of the tourism industry of the 7 prefecture-level cities, the paper puts forward the overall promotion strategy of the development potential of tourism industry for Jinan Metropolitan including the prefecture-level cities pinpoint their location, develop characteristic tourism industry, complement each other and coordinate development between urban, develop tertiary industry vigorously, take various measures to stimulate tourism demand and strengthen the protection of regional natural environment.