Business Tax VAT Tax Effect On The Advertising Industry

In order to optimize the tax policy, China has carried out two major tax reform in 2009 and 2012,the former is the transformation of value-added tax in the whole country,the latter is to carry out the pilot expansion form of the business tax VAT.The implementation of business tax VAT has drawbacks to eliminate double taxation of business tax and optimize the tax process,at the same time it is also conducive to the refinement of social specialization, to promote the integration of industry.Due to the fact that the business tax levy value-added tax relates to many other industries, so the tax reform on the development of domestic industries will have a significant impact.Business tax levy value-added tax reform affects many industries and service industries and some other industry is the first camp to increase the pilot industry, and service industry related industries, much affected, the advertising industry is a classification of the service industry, the industry is the inclusion of business tax VAT the scope of the pilot.This paper studies the impact of business tax VAT policy on advertising industry.First of all, this paper will study the object positioning in the advertising industry shengguang Limited by Share Ltd,the company and the advertising industry tax and business strategy focuses on the impact of business tax VAT and Its Countermeasures.Then, empirical analysis of the customer service of shengguang Limited by Share Ltd in business tax, VAT, tax policy, market positioning, market segmentation and pricing, operation strategy, and the style of data, compared to shengguang Limited by Share Ltd in business tax levy value-added tax policy and revenue and taxation changes. At the end of this paper, we propose the business tax levy value-added tax after the advertising company business strategy,the core client positioning, the precision marketing strategies, scientific pricing of services, improve the financial basic work, strengthen the training of financial personnel, reasonable tax risk management and so on.