Analysis For The Optimal Technology Transfer Of Enterprise Under The Differentiated Cournot Competition

To a large extent, the key competence of the enterprise itself depends on the ability of the enterprise to acquire advanced knowledge and technology for product development and institutional innovation. For enterprises, the technological innovation not only refers to applying its own technology to the production and service, but also refers to applying the legal acquisition of the new technology developed by other companies.Technology transfer has become an important way for enterprises to acquire technology from outside. At present the most domestic and foreign articles which research the technology transfer are based on the assumption that their objective function is a sole profit maximization function. Now, however, most of the enterprises adopt the governance structure that separate management right from proprietorship and introduce the professional managers to run the business. This kind of phenomenon in industrial organization theory was called management authorization or strategic delegation. In the enterprise which adopt the management authorization, the owner of enterprise will set up a corresponding incentive mechanism for managers, in order to harmonize the business goals of manager with the expectations of owners. The incentive mechanism in general contains the relevant part of managers’ income or interest. In the given incentive mechanism, the manager would make the decisions of technology transfer in accordance with their own income or interest maximization goal. This decision is different from the technology transfer decision based on single enterprise profit maximization goal. So the optimal technology transfer mode of enterprise has been changed.The type of the technology that improve the product quality enable enterprises to obtain a larger market share in the market competition. A market incumbents who own the technology making the decision whether transfer the technology to other enterprises in the market or not is determined not only by the external market environment, but also depended on the enterprises internal environment, such as corporate governance structure. This paper mainly analyzed enterprise technologytransfer decision-making differences through comparing the enterprise that do not exist the management authorization with the enterprise that exist management authorization, thus obtained the impact of management authorization mechanism for enterprise technology transfer and also got the conclusion different from the previous researches. We found the result that the modern enterprise governance mechanism affects the optimal choice of the ways of technology transfer. For the heterogeneous Cournot duopoly model, the technology owned enterprises more prefer to authorize the technology by the way of royalty fee instead of fix fee,because the way of royalty fee has a strong control on yields of authorized enterprises. By the way, we also studied the technology transfer effect on social welfare and consumer surplus under the two cases.