Mergers And Technology Licensing Of Heterogeneous Product Enterprise In Oligopolistic Structure

The technology of enterprise mainly comes from the introduction and independent research, so the phenomenon of buying the patented technology is widespread between some small enterprise with relatively backward technology. It is also an important way to obtain excess returns in the technology-intensive industry. In these days, to research the innovation and mergers behavior can not only provide a theoretical basis for the enterprise’s competitive strategy, but also promote the construction, development and improvement of technology market in our country.Based on the assumed conditions of a non-drastic innovation as well as zero cost of technology transaction, our research is as follows. First of all, we introduced a new strategy to transfer innovation technology after analyzing the traditional licensing way, and the new strategy is enterprise mergers. Secondly, we introduce the conception of quality-improving innovative technologies. Based on the theories, we discussed the technology transfer strategy of inner innovator in the production market of Cournot and Stackelberg using the licensed technology. Finally, on the basis of building permit game model, we compare the merger strategy and the optimal licensing mechanism.Through the analysis of enterprises income and social welfare under the three different licensing model and the merges, Not only to determine the optimal fixed fee or/and royalty in the licensing mechanism and come to the optimal strategy of technology transfer.