The Research On Credit Card Business Development Strategy Of Bank Of C Benxi Branch

The credit card has been in China for more than 30 years. With the raising of the national consumption level and the changing for the traditional sells channel, credit card has become one of the most important transaction tools in our life. Continuous economy development, improvement of the social credit system, quick development of the computer tech, there are all the key element of the base of the credit card business. The high interest feature of the credit card business also makes it a key business for every of the commercial bank. Since there are so many advantages on the orientation of the product and marketing mode in the other local small banks in Benxi. The bank of C Benxi branch is facing so many challenges. Such as how to create a new brand, add some more market activities, how to control the risk and so on. It is important for us to analysis how to enlarge our credit card business in the hard competitions.The article shows the advantages and disadvantages for the credit card business in bank of C Benxi branch by using the SWOT analysis Approach. At the same time, showing the chances and risks we are facing in the credit card business development. So that we can optimize our system business and make the best use of our advantages. Also, we use the STP analysis approach to find out our target market, which match more with the credit card business of bank of C Benxi branch. So that we can develop more in our credit card business.Based on the credit card development status for bank of C Benxi branch,the article analysis the protential issue we met during the development in detail. Combined the daily business with the good experience of the other credit card business in the other banks. Deliver the new development strategy and countermeasures which fits more about the marketing orientation and development requirement. The research of the essay based on the reality from the Bank of C credit card business itself, shows the important meaning and great value for the research of the credit card development in bank of C Benxi branch.