Project Application Research Of WeChat Tenpay For Commercial Bank

Mobile Internet has become a pioneer with the fast development of Internet. In a scenario where macroeconomics has been stable, financial reform has been raised to a higher level and the western financial model has ripened, financial mobility has become feasible. In recent two years, it has become apparent that the bank industry has moved from traditional side to mobile side. And many peers also regard this trend as a blue sea market.This paper incorporated Internet Banking, Mobile Finance as well as the theory of Bank Financial Structure, and proposed that under the condition of marketization of the interest rate as well as social and economic slowdown, it is necessary to break through the disadvantaged situation where the spreads narrow and non-performing loan ratio rise in order to strive for business innovation to obtain new business income channels and catch up with the western counterparts. We analyzed and proved wepay in terms of its application and innovation by using a variety of tools and methods such as procedural management, on site investigation, quantitive and optimized management etc. In order to clearly illustrate the function of the We Chat Tenpay for the improvement of the bank income structure, a certain commercial bank was taken for example to analyze the operation condition of the retail business. The paper set a project execution plan according to its advantages and characteristics, emphasize on the conditions of regional business restrictions as well as lack of technology that small and medium sized corporations suffer, and put forward practical solutions. On behalf of small and medium sized corporations, the City Commercial Banks are more inferior, compared with the Internet giant- Tencent Inc. During the period of Mobile financial project implementation, the policy and marketing environment, human resources, financial resources, as well as science and technology resources arechanging.Therefore, in order to ensure the project to run smoothly, the design of the case of We Chat tenpay must be adequately prepared from the very beginning,combined with project objectives scientifically set as well as various tactics, helping City Commercial Bank adapt to the fast iterative update of mobile finance by designs of project functional modularization.In this paper, the theory demonstrated from the shallower to the deeper, together with high time-validity analysis may benefits small and medium sized corporations.