Research On International Competitiveness Of Chinese Automotive Industry

The development of trade liberalization, science and technology enable automobile industry of countries in world increasingly linked, including market, labor and resource.The automobile industry participate in market competition fully. Automobile industry is a high-tech, high efficiency and high correlations industry which is vial to national economy. China’s automobile started late, is weak in technology, service and other aspects. Our automobile industry is a pillar industry. Researching the industry and proposing to increase the international competitiveness of our auto-industry has great significance. Existing research data have been stuck in 2011 and even before. It’s hard to keep up with the pace of development of China’s auto industry. Based on existing research, the article select SWOT analysis of management, have a macro grasp of the development of international competitiveness of China’s auto industry combined with the new situation. SWOT analysis is from four aspects-the strengths, weaknesses,opportunities and threats. And then chose three categories of indicators to analyze the level of international competitiveness of China’s auto industry quantitatively. They are the Display indicators based on the trade data, the hidden indicators reflecting the competitiveness of enterprises and environmental indicators. The Study inferred the current status of international competitiveness of China’s auto industry, and make lateral correlation with Japan, Germany, South Korea, USA, France and so on to find insufficient, advantages and potential development of China’s auto industry existed. And propose strategy to deal with insufficient, develop the potential.