| Online travel market is booming as the internet soars and new technologies are applied. At the same time, online travel has been made one of the most important tourism marketing strategies by the transformation of travel mode. Online travel companies possess comprehensive technologies, stable user traffic, and mature experience mode for tourism products. The suppliers of the traditional tourism products should have clear ideas of their own advantages and market positions in the entire industry, which means not only that they should not promote all-inclusive online travel products, but also that online travel cannot be a just supplement for traditional travel business. What the suppliers should do is to make full use of the existing platform to build their own online team, to maintain sensitive to the requirements of customers and industry, and to timely adjust market strategies.Based on the current situation of the online business in Shaanxi Tourism Holding Co., Ltd, this paper analyzes the problems, puts forward the strategies and discusses the implementation and management of the online business in Shaanxi Tourism Holding Co., Ltd. Main factors that affect online business of tourism enterprises would be discussed through the analyses of their macro-environment and competition status. This paper would also give analysis and evaluation to the main business model, product system, customer evaluation and management of online travel industry at the present stage. Based on the analysis of the operation ability, management ability, innovation ability, the ability of online business and related risks, this paper also includes the main factors that restrict the online business of Shaanxi Tourism Holding Co., Ltd., tries to make OTA platform distribution strategy, vertical search strategy, UGC content strategy, operation strategy, and product strategy, and refers to the innovation and application of online business and the organization adapting to online travel Furthermore, how to build a composite talent marketing center, improve the performance evaluation mechanism, improve the technology platform construction, and strengthen the proportion of online marketing will also included in the paper. |
PDF Full Text Request