Research On The Vegetable Industry In Tongnan Country

Vegetables are essential for urban and rural residents. Ensure sufficient supply is the major issue of people’s livelihood. At the same time, of the many agricultural sectors, vegetable production because of its short cycle, high conversion rate, product technology and easy popularization which combine economic benefits, social benefits and ecological benefits in one, has been occupying an important position in agricultural production in the world.As one of the West’s largest vegetable industry, Tongnan plays a important role.Tongnan county as a Large agricultural county, has a long tradition of vegetables, vegetable industry in Tongnan as the best plays a decisive role in the process of agricultural development in Western china.In recent years, Tongnan to cite the strength of entire county vegetable industry as a "first characteristic economy" to grasp, vigorously support, realize the vegetable planting area of 850000 mu, annual output of 1700000 tons, output value of more than 2100000000 yuan, a vegetable producing county western the first, second of the country’s.Tongnan county is not only the main vegetable supply base of Chongqing city, also bear the neighboring provinces of vegetable supply task, so make sure Tongnan vegetable industry to become bigger and stronger is significant.Tongnan vegetable industry can have the achievement, has its advantages:be richly endowed by nature with vegetable planting natural conditions, location advantages are obvious, the rural labor force is adequate, the government support policies are good and so on. But even so, Tongnan vegetable industry development is not very perfect, still not out of some old ideas and the development of the rigid mode of development, the long-term development of Tongnan vegetable is bad. Therefore, I did this research, from a new perspective of a comprehensive analysis of the vegetable industry in Tongnan, for its long-term health development efforts and ideas.In this paper, literature research, field surveys, case analysis method are been adopted,from the current situation of production, processing, sales situation present situation and organization of Tongnan vegetable industry, summed up the characteristics of the development of vegetable industry in Tongnan:production base in large scale; vegetable products quality; production layout gradually optimized; vegetable industry begun to take shape; vegetable sightseeing the pattern is novel; the brand advantage highlight.Meanwhile, based on SCP paradigm, Analysis of the existing problems in Tongnan vegetable industry from the market structure, enterprise behavior, market performance in three areas: infrastructure is weak, weak anti disaster; low degree of mechanization, vegetable production cost is high; vegetable transportation industry development lags behind, the industrial chain development speed is slow; the market sensitive degree is low, the product structure is imbalance; trade monopoly highlights the resource allocation efficiency is not high. In view of the above questions, I in order to improve the development of vegetable industry in Tongnan to put forward the following suggestions:to strengthen infrastructure construction, improve the anti disaster ability; to root out the internal potential industry technical renovation; implementation of the strategy of talent dishes; optimization of vegetable product structure, strengthen brand strategy; extension of vegetable industry chain, the formation of production and marketing integration; interest distribution mechanism perfecting leading enterprises and farmers.