Research On The Effect Of High-tech Enterprises’ R&D On Cost Stickiness

In the development of global economic integration, knowledge economy has been drawn people’s attention extensively all over the world. In response to market competition at home and abroad and promotion of comprehensive national strength, high and new technology enterprises arise. And in order to consolidate and improve enterprises’ market position, and promote technology progress and economic development better, high and new technology enterprises must launch some scientific research and development (R&D) projects to improve their ability of technology innovation and core competitiveness. In the meantime, effective cost management of them can bring some economic benefits and help them obtain relative advantage in the external competition. Based on the R&D input which high and new technology enterprises usually pay much attention to, the paper studies its impact on cost stickiness level, and then adding several driving factors of cost to supple it, so that the managers can determine cost stickiness accurately and use it to improve the efficiency of cost management effectively.The paper uses 347 listed companies of Gem Market from the year of 2010 to 2013 as research samples, and set cost rate, operating income rate and R&D intensity as variables, and find corresponding financial indicators in the database of CSMAR and iFind, and sort out the initial data by the means of excel and build a multiple linear regression empirical model under the help of logarithm model of Anderson. Consequently, we get the following conclusions:firstly, phenomenon of cost stickiness does exist in the high and new technology enterprises. The character of stickiness of cost management is even more outstanding than operating cost. Secondly, R&D input of high and new technology enterprises reinforce the level of cost stickiness. The more R&D input, the more significance of cost stickiness. Therefore, in the daily management of high and new technology enterprises, the managers need to focus on R&D intensity affect to cost stickiness in order to operate a more comprehensive cost management.In the end, the paper helps managers of high and new technology enterprises to understand the mechanism of cost stickiness and put forward some suggestions about how to be reasonable on research and development activities, and governance cost stickiness and strengthen enterprise cost for dynamic management from some aspects as followed:government support, innovation ability, efficiency of R&D, reasonable investment, allocation of resources, internal control and corporate governance.