Analysis Of Business Model Of Youku’s Original Web Serials

Despite the fact that China’s internet television companies have a large number of online audiences, neither User Generated Contents(UGC) nor Professional Generated Contents(PGC)can help those companies to move forward. At the crossroads of transformation, they started to turn to original web serials, which are of vital importance to build brand image of the company and increase the revenue. However, due to lack of development time and proper regulation,original web serials are confronted with a series of problems. This article, based on analysis of data of original web serials and their audiences of Youku, China’s largest internet television company, analyzes business model of Youku’s original web serials. This article then, based on data analysis and experiences of domestic and international internet television companies,seeks improvement of this model.