Influencing Factors And Countermeasures Of The Development Of The Original Ecological Green Tea HengKeng

In recent years, the original ecological green tea’s health benefits gradually got the attention of the people, the original ecological green tea product brand promotion strength increasing, also in constant increase. Green tea consumption in domestic and international exports constantly breakthroughs in high, has become a "powerhouse" of the tea industry. The original ecological green tea as a natural organic tea, but also for all tea lovers "darling"., to say the original ecological green tea has become a new focus in the future consumption of tea products, is a kind of tea in the new economic growth point. In this article, in order to cross hole ecological green tea as the research object, the influence factors of affecting the transverse hole ecological green tea were analyzed, and to raise public awareness of cross hole original ecological green tea, brand influence has a positive effect.This paper first summarizes this article’s research background, research status at home and abroad and the research purpose; Then the transverse hole ecological green tea development present situation has carried on the detailed analysis, focusing on traditional ecological green tea planting status, market development present situation and major development experience are analyzed; Article third part to the influence factors of restricting the horizontal hole original ecological green tea by a detailed analysis of the external factors mainly include the basic resources, natural conditions, political and legal environment, social culture environment and technology several elements such as physical environment, and the internal influence factors mainly including planting scale, management, processing capacity, marketing strategy, and branding aspects of content;, through the horizontal hole ecological green tea carries on the SWOT analysis, to determine the transverse hole ecological green development strategy, target market positioning; Finally, combined with traditional green tea ecological current situation and existing problems, and puts forward the countermeasures and Suggestions to promote the development of cross hole original ecological green tea, to increase the brand awareness of cross hole original ecological green tea, influence, and promote the development of cross hole original ecological green tea has a certain reference value.