The Research Of E-Commerce Supply Chain Service Capacity

With the rapid development of electronic commerce technology, more and more enterprises are committed to building e-commerce platform and regard it as an important means to achieve enterprise competitive advantage.As the main channel of e-commerce, supply chain’s service capacity largely determines the competitiveness of e-commerce.It is crucial for the enterprises to obtain competitive advantage by e-commerce. However, most scholars always deems the supply chain service capacity as a "black box" during past decades and rarely explore its capacity composition and formation mechanism. Thus, relevant enterprises lack reasonable theoretical e-commerce supply chain planning, which leads to the planning blind easily.In these backgrounds, we take the e-commerce supply chain service capacity as our research object in this article and integrate situational awareness theory, routine theory and the supply chain management theory to explore the formation mechanism of e-commerce supply chain service routine. On this basis, the structure measurement scale on e-commerce supply chain service ability is conducted to provide theoretical guidance for enterprises in the e-commerce supply chain planning and promote enterprise’s transformation from "commodity management" to "capability management".The main research contents include:(1) systematically analyse the situational characteristics of e-commerce supply chain;(2) explore the formation mechanism of e-commerce supply chain service routines;(3) put forward the basic structure of e-commerce supply chain service ability;(4) develop structure measurement scale through interviews and small sample survey;(5)conduct exploratory and confirmatory factor analysis according to the data from the questionnaire design and large sample survey,The innovations of the paper lie in:(1) propose the concept model of e-commerce supply chain service capacity, conduct the structured and quantitative research from different dimensions, breaks through the limitation that the previous supply chain services mainly focus on the flexible ability, and provides theory basis to evaluate supply chain service ability of the Internet business platform objectively as well as enhances its accurate expression;(2) the first integrates "situational knowledge" into "supply chain routine", and internalizes it in the study of supply chain service ability, which provides a new perspective to research routine and ability mechanism in a complex environment and has the a relatively value of theoretical innovation.