Research On The Innovation Of Communication Products Of L Company

With internet widely, rapid development,the wave of information technology promotes the development of electronic commerce,the Internetto promote the traditional business modelchanges,the development and application of network technologyhas changed the distribution of information in the economic system and the way of accepting, changed thepeople live, work, study, cooperation and communication environment, the enterprise must be correspondingly positive using new technology to change the enterprise business philosophy, management organization, management mode and management method.For three traditional operators, in the new era of the Internet, in the commercial society of competition is escalating, seek new development path is the inevitable trend. Although L company in 2014, made considerable achievement, but from the data to see there are still many deficiencies, such as mobile business data utilization rate is low, broadband high-bandwidth users accounted for than low, small and medium-sized enterprise customer management loophole, and so on. These are the restriction of the development of L company. If you want to change the present adverse state of production and business operation will be radical change, from the business model requires that the traditional operators to choose a new way to run a business.This way not only can improve the work efficiency and reduce costs, through constant groping and summary, everyone focus to the emerging Internet of the product. Internet marketing arises at the historic moment. Because this way of marketing can not only reduce the inventory of goods but also don’t have to rent theentity stores, so that can reduce the cost of capital can also avoid the business model of immobilized. This model has a benefit is easy to know consumers’ propensity to consume, collect market information, for the next step of market development to provide the necessary information and data.L company on the traditional communication products of the company from the type can be divided into fixed network(mainly for the broadband products) and mobile(mobile network) 2. Before the sales model of limited to direct channels, in the Internet age business failed to keep up with The Times the pace of science and technology. Therefore, this topic is from these two aspects of research in the Internet age how to sell for analysis. The broadband in the Internet marketing from management pattern, marketing strategy, sales channel three aspects analysis. In mobile Internet from marketing characteristics and development trend, industry positioning, spreading value three aspects analysis. The key from the mobile commerce O2 O sales model for deep analysis.Through the above analysis and summing up the new of L company under the mode of Internet marketing, although the new marketing mode have not reached in the true sense, but compared with the past has been a breakthrough of traditional marketing or change. If these marketing methods can be used to many enterprise sales,in similar to L can the enterprises to win more customers and interests of the company.