| At present,With Budweiser’s emphasis and investmenton the Jilin market, Budweiser buy and integrationLocal brand JINSHIBAI,Market pattern of Jilin ProvinceShowwing Budweiser InBev and Snow Beer each accounted for half of the country, give tit for tat phenomena,Snow Beer to brand loyalty and the ability to control the channels ingrained maintained local dominance.For Tsingtao Brewery entering late,and the market competition is so intense, in the cracks in the high-end wine cans and achieved rapid growth. Some studies have pointed out that the beer industry competition is from the middle and lower end of the share of the competition to compete for high-end profits, and thus the focus of competition from the channel to become the brand’s competition and consumer satisfaction. How to develop in the Budweiser and snow separatist market, Tsingtao Brewery has become the key issue in the layout of the northeast.Through the research on the business environment and Jilin beer market environment analysis, the paper studies and analyzes the Jilin beer market, the latitude of the beer industry, the latitude of the product, the latitude of consumer, the latitude of sales terminal, and the marketing management theory.Through the analysis of the local market environment, consumer drinking habits, product volume share, and market competition strategy, Jilin Province Economic Development Trend and other factors, summarized the experience and problems, from product, price, channel, promotion and other factors to improve Tsingtao Brewery in the market share, through local analysis to get the successful experience, for the company in Jilin province and even the country’s development to provide valuable experience, but also for other fast consumer goods companies to provide a successful model;... |
