The Analysis Of PEAK Brand Marketing Reform

The sports industry is operating point to the community to provide sports goods and sports service industry, since 1960, has gradually become an important emerging industry in social and economic activities. At present, the developed countries in Europe and America, the development situation of sports industry have prosperity. In 2010, the general office of the State Council issued the "Office of the State Council on accelerating the development of sports industry guidance", from the national policy level clearly affirmed the important role of sports industry in the society and economy. With the adjustment and upgrading of the industrial structure of our country, the sports industry driving force for social and economic development can not be underestimated.In the modern market competition, has become the enterprise brand competition is particularly important. High quality brand in the consumers have a higher visibility and reputation, also easy to cultivate loyal customers, enterprises can reduce the marketing cost obtained stable source of profits.From China’s sports goods industry PEAK sports, since the company was first established on the identified target practice to create an international brand, and vowed in the past 20 years the. Compared with the same industry, in the brand image of the building enterprise, PEAK should be considered a model. The research results will be the development of China sports brand provides valuable experience and guidance.First,this paper studies the domestic and foreign research situation of relevant theory of brand marketing, including the characteristics of the development of sports industry development trend, PEAK sports in the same industry competitors, expounds the importance of brand in the development of enterprises, enhance their competitiveness in the, and pointed out that in the enterprise development, advancing with the times brand marketing strategy is an important way to improve the competitiveness of enterprises the.Secondly, the development status of sports goods industry analysis, Peak sports to enhance the strength of enterprises in the new industry background and narrowing the gap with competitors can not fall into the competition, high cost of brand marketing resources blindly, but must focus on core brand characteristics, consumer focus on brand emotion preferences, adopt effective marketing means to promote brand awareness, reputation.Finally, this thesis mainly uses the literature analysis, comparative analysis carried out in-depth research and Analysis on the issue of Peak sports brand marketing. Study on the development opportunities and Peak sports brand marketing strategy, and points out that the Peak sports to realize the economic efficiency of enterprises and create well-known international brand objective, the need for its brand marketing resource is abundant and the reasonable utilization, strengthen brand differentiation competitive advantage, and adhere to the consumer as the core to enhance the consumer experience.