Location Research Of The Yellow River Delta Tourism Market

Yellow River Delta Tourism Zone prominent resource conditions, but the region’s tourism industry has not developed molding, which is an important factor in the Yellow River Delta area is not exactly tourist market segmentation and market positioning. In this paper, the main theoretical tool positioning theory, drawing and analysis of domestic tourism market positioning for the practical application of the theory, the use of positioning theory of tourism market segments by analyzing the literature theory, field research and other ways to understand the tourism development of the Yellow River Delta the status quo, which combined with the actual conduct proper tourism market positioning.Firstly, the positioning theory is reviewed and summarized, and fully understand the birth of the development of the theory of localization and positioning theory positioned in the current marketing, the practical application in tourism marketing positioning theory can be seen in this article combines theoretical arguments related marketing positioning theory value and meaning.Secondly, understand the current situation and the plight of tourism development in tourist areas of the Yellow River Delta, and proposed the principles and strategies of the Yellow River Delta in principle suitable construction and development of tourism and tourism market segmentation target market positioning. Due to the special development of resources and the status of the Yellow River Delta, which can be essential to determine the Yellow River Delta area suitable for the development of tourism marketing strategy differences, in addition should be taken to avoid the strong positioning strategy, to seize a small part of the special needs of the tourism market, can make their own quickly pinpoint their target market and establish their own tourism brand image.Finally, the paper through the target market segments, the positioning of the Yellow River Delta for tourism development of the market, the market positioning of the four proposed construction solutions, namely tourism image positioning, cultural orientation tourism, tourism product positioning, service standards positioning system, directly promote the implementation of the development of the market positioning of the Yellow River Delta in tourist areas.