Business Plan Of Equipment Manufacturing Industry Base For JG Group

Equipment manufacturing industry, as one of the pillar industries, occupies a crucial position in the entire national economy. Through many years’ development, China has been developing into a large manufacturing country, but still far more from a strong one. With the pace of China’s stepping into the later stage of industrialization development, equipment manufacturing in the future shall play a more important role, due to which China Government has brought series of policies for its revitalization and support. In the near future, pushing the economic structure’s adjustment and industrial transformation’s upgrading shall be the internal requests of economical development. In the mean time, new breakthroughs and advantages have to be accomplished and created in equipment manufacturing industry. This paper, in a form of business plan, conducts an all-round and detailed analysis and programming on the project of Equipment Manufacturing Base which belongs to JG group.Firstly, this paper elaborates the backgrounds and derivations of the Equipment Manufacturing Base Project.Secondly, it analyzes the external effecting environments for equipment manufacturing industry, such factors as policy, industry and marketing etc. The preconditions necessary for an enterprise are also elaborated therein with details.Thirdly, this paper focused on the operational strategies for the building of Equipment Manufacturing Base Project in the future. It defines the target market of each main business plate, on the basis of which the detailed contents for three major plates(equipment product, logistic service and technical service) are clearly specified, and on consideration of specific project features, product service, price, sales, promotion strategies and relevant ensuring measures are also raised with consideration of the project features.Finally, it analyzes the financial circumstances and risks of this project.As the research results reveals: this project not only complies with the developing trends of equipment manufacturing industry, also possesses a clear target market as well as a comparatively good potential. Moreover, JG group has a fairly strong competition advantage in the aspect of resources integration and is capable of promoting its competitive power through cooperation with foreign companies. And the economic benefit of this project is significant, practical and with a low, controllable risk. The investment’s construction and implementation shall provide abundant references for the exploration about the enterprise’s transformation, innovation, development of newly-emerging industries and upgrading of JG group’s competition.