Economics And Risk Assessment On Rui Lin City Real Estate Development Project

Since the Third Plenary Session of the 18 th Central Committee of the Communist Party of China, Chinese government realized that the market economy is a proper means to promote social and economic development, so “changing the bureaucratic administration to the market self-adjustment mechanism” and “standardizing real estate development by increase the supply instead of control demand” became main stream. Due to the anticipate of credit crunch policy, the increasing of real estate tax, the rural collective owned land trading and the value- added tax policy, many real estate development enterprises have to face the challenge in survival and growth with few fin ancial support and more competitiveness. At the same time, to most real estate development enterprises,the evaluation of the project may have some problems in dealing with the scope of research content, the accuracy of measured data, the financial evaluation approaches and the risks in investment. So many times, the rationality of these results of feasibility analysis should be suspected.To solve the urgent demand for housing during in developing process of city, based on the current real estate market sit uation and the theory of real estate project feasibility analysis, financial evaluation and risk management, a scientific approach of feasibility analysis was proposed. Rui Lin City real estate development project is adopted as an example to show the anal ysis process by means of investigation and research on management environment, market positioning financial indicators of economic evaluation investment risk. Prevention suggestions are acquired by AHP and fuzzy evaluation method. The investors of the enterprise may make more scientific decisions by proper feasible analysis to aware the risk and gain the biggest benefits.Through the study, a more scientific and data-based investment decision approach is proposed which can reduces subjectivity and blindness in investment. The result of the investment evaluation may provide some ideas for the real estate enterprises on how to adapt to the market competition, and provide theory support in how to development real estate market in Harbin City healthy, orderly and stably.