| The Internet Financial is an emerging field combining traditional financial industry and the modern information technology. Both users’ need and technology power pushed Internet Financial arose. On one hand, the majority of users’ needs were not satisfied in the traditional banking business. According to the investigation of China Business News, nearly 90% of the financial needs were not be met in the traditional financial system, those customers included small and micro enterprises, individual industrial and commercial households and white collars. On the other hand, the modern information technology, especially the searching engine, big data, cloud computing, had deeply penetrated into people’s daily life, as well as changed their commercial behavior. According to CNNIC, China internet’s penetration had soared from less than 2% in 2000 to 44% in 2013. At the same time, the number of internet users was growing more than 25 times. The modern information technology provided more than a platform to reduce transaction costs and able to innovation. Above all, combination of traditional and innovative financial services would definitely become a trend.Since the Internet Financial has become a hot topic in China, the domestic scholars began to study on it. However, most of their studies were still in the theoretical level, such as definition, classification, present situation, policy and regulation, and so on. So far, there has not yet established any index to measure the development of Internet Financial. Therefore, the paper has both theoretical and practical significance.This paper began with the definition and classification of Internet Financial, which combining its history and characteristics of sub-class, to build the theoretical basis of the index system of Internet Financial. The main content of the paper including five parts:First part, it was the introduction of the background, significance, domestic and foreign research status, research contents and methods, as well as difficult and innovative points.Second part, it was the overview of the relevant theory of Internet Financial. Based on the existing literature on the definition and classification of Internet Financial, the author redefined the Internet Financial and reclassified it, as well as carded the history of Internet Financial.Third part, built the index system of Internet Financial. After introducing the present index related to Internet Financial area, the author introduced the principle and reasons for selecting indicators of Internet Financial index. At last, the paper contributed the index system from 11 business models and three factors which were innovation ability, operating ability and risk factors.Fourth part, as an example, the author chose the reference value for the index, and determined indicators’ weight by Delphi and AHP methods for P2 P lending model.The last part, the author summarized the conclusion of this paper, introduced the application of the Internet Financial index, and proposed the research prospects. |
