The Study On Thailand Export Advantages: In Case Of Thai Fruit

Thailand is a country which is capable of producing tropical fruit with high-quality. No matter in domestic or international market, Thailand fruits are very popular. However, Thailand fruit also meet so many problems in the international market. For example, the requirements of fruit in Thailand have not been connected to the export countries in the aspects of package way, producing way and transport way.Although free trade agreement brings positive effects on the export of Thailand fruit, free trade agreement also bring a huge competitive risk. The research task of the thesis is analyzing the international competitive capacity of main fruits export in Thailand.In this study, the data were analyzed by using Revealed Comparative Advantage(RCA) method to illustrate the comparative advantage in exporting tropical fruits between Thailand and other major exporting countries. The thesis collects the data from GLOBAL TRADE ATLAS during 2004-2013.www.tradestatistics.com. Thesis researcher selected 3 important Thailand export fruit products. The first is HS 080450(Guava, Mango, and Mangosteen); the second is HS 081090(fresh fruits such as Longan, rambutan, lychee, and cherimoya, wollongong, wax apple); the third is HS 080300(banana, fresh fruits and dry fruit). Thesis researcher use RCA to conclude that two fruits of three have comparative advantage, respectively 080450(Guava, Mango, Mangosteen) and HS 081090(fresh fruits such as Longan, rambutan, lychee, and cherimoya, wollongong, wax apple).The research shows that related enterprises have to improve the competition by managing production, increasing production rate and reducing cost. The government also can provides the information about production efficiency and enterprise management. Therefore, enterprise can decrease cost to improve the competition and they can stand out from other competitors, keeping the advantage position of the fruit export in the international market.