Research On The Business Mode Of The Public Comment Websites

Group shopping online has been known well and recognized by consumers. How to find out the best business model for group-shopping websites to realize the virtuous cycle of attracting consumers and make profit for the websites is the priority of the research. This article analyzes the business model of the Public Comment as a representative of the group-shopping online industry and points out its limitations and the corresponding countermeasures, looking forwards the prospects of the industry.This article analyzes the operation and profit model of the Public Comment in the aspect of the nine elements of a business model, and points out the present situation and problems of the websites. In the analysis of its business model, with the analysis of the external market environment and its competitiveness, this article researches its problems of monitoring the merchants’ credit, controlling the resources of information, seeking excellent partners to optimize the post-purchase experience and completing and innovating the payment mechanism, and so on.Through the analysis of the industry of group-shopping online and the researches on the Public Comment, this article makes conclusions as following. If the group-shopping would like to make a sustainable development, it needs to introduce more policies and regulations to avoid the industry problems; it should seize the opportunity of the mobile Internet’s development to innovate its business model; for a specific group-shopping website, it should take a series of effective measures to remedy the defects of its business model. After the industry becomes mature, it can consider transferring itself to be a comprehensive group-shopping website or a coupon operator.