The Integration Of Cultural Tourism Resources Around Qinghai Lake Region

Cultural tourism resources are rich around the Qinghai Lake area in Qinghai province. The resource type is variety, various types of resources, unique local characteristics, and it’s also the fastest tourism growing in Qinghai province. But with the development of cultural, tourism has appeared unbalanced regional development, cultural tourism product is single, lack of cultural connotation and other issues. In order to promote the development of cultural tourism around Qinghai Lake area, it is necessary to carry out regional cultural tourism resources integration. Firstly, the paper analyzed the characteristics of cultural tourism resources and types around the Qinghai Lake area and the current situation of the development of cultural tourism resources with SWOT method around the Qinghai Lake area, then, analyzed the competitiveness level of all kinds of cultural tourism resources with AHP around the Qinghai Lake area, the demand of cultural tourism market using the questionnaire survey method. We found that cultural tourism is an unbalance between the supply and the demand. It is necessary to integrate. Finally, we put forward cultural tourism resources integration scheme from the spatial integration, system integration, product market integration, safeguard measures aspects around the Qinghai Lake area...