Research On The Port Logistics Development Strategy Of Ningbo Port Group

With the development of economic globalization, foreign trade in our country plays a m ore and more important role in the development of the economy. Based on distribution effect from the port location advantage, the larg e modern port has from the traditional cargo node, and gradually developed into industrial clusters with a variety of func tions such as goods tr ansfer, Production and processing and economic and trade contact. It effectively drive the port area economic growth and improve the competitiveness of the port city. As the world economic slow down, the development of lingang city and the hinterland of the regional economic has put forward higher requirements on comprehensive service ability.In this paper, Through the study of Port logistics theory resear ch literature, to determ ine the connotation of port logistic s, select six typical ports both at hom e and abroad, SWOT analyze present situation development of Ningbo port logistics by using the experience of its form ing in the development of port logistics, clear the advantages and disadvantages of development strategy of Ningbo port logistics and facing the opportunities and challenges to fo rm a cross combination strategy..It puts forward the co untermeasures of developing Ni ngbo port logistics group, clears safeguard measures of developi ng port logistics, provides d ecision-making support for better construction of the international first-class port.Studies show that N ingbo port group should rely on port resource advantage, to Vigorously build Port logistics public service platform and ningbo port logistics information platform, to speed up cultivating logistics operators.It focus on developing a container full logistics services,constantly improve good logistics services such as mineral,coal,oil and liquid chemical.It does special logistics services such as optimal cold-chain, bonded LCL,expand the lingang trade, logistics, real estate business, and port logistics financial business e-commerce, effective layout of inland water inside and outside th e port, development of active transportation business, form a comprehensive port logistics service system, improve the competitiveness of the por t logistics Ningbo port group.