Research On Industry Convergency Of Longmen International Tourism Cultural Zone

Tourism is an important part of modern service industry, known as the "eternal sunrise industry". Published by the State Council in August 2014 "on promoting the reform and development of the tourism industry a number of opinions" reiterated the significance of speeding up the reform and development of the tourism industry, and clearly the transformation and upgrading of the tourism industry, accelerate the reform and development of specific tasks and schedule. In the case of the economic development of our country, the development of tourism is also facing unprecedented new opportunity, industrial integration has become the new normal for the development of modern tourism industry.In the trend of industry convergence, the Longmen international tourism and Culture Park is a useful exploration and practice in the integration of tourism industry development, and accumulated some experience. Longmen international tourism and Culture Park as a sample, makes an empirical study on the integration and development practice of the tourism industry, which has important theoretical and practical significance:One can verify the practical results of industrial integration theory, to enrich the tourism industry and other industries fusion theory,On the other hand, according to the analysis of theoretical research on the integration of Longmen international tourism and Culture Park tourism development process, find out the deficiencies and puts forward the development ideas and strategies, has a certain reference value for the development of Longmen International Tourism Cultural Industry Park in the future.This article first to domestic and international industrial integration, the integration of the tourism industry and the integration of tourism industry and culture industry theory research results are summarized and analyzed, as a reference study. After that, the measures and the achievements of the Luoyang and Longmen international tourism and Culture Park tourism industry development, as well as before and after the reform of the Longmen international tourism and culture park management system on industrial integration and development of comparative study, In promoting the tourism industry in the process of integration, market demand, policy guidance, reform, mode of operation and other factors have different degree play a role. Based on the analysis of practice of the development of Longmen Industrial Park and the integration process, it is found that there are still such as management position is not high, the enterprising consciousness is not strong in the integration of the tourism industry development of Longmen Park, park development planning and product design quality is not high, the degree of integration is not enough, the theme is not outstanding, the characteristic is not distinct, industry factors is not complete, the industry chain is short, and the management is not fine, the shortage of management talent. Finally, according to the domestic and foreign industrial integration theory, combined with the practice of Luoyang and Longmen park to promote industrial integration development, integration and development of the process analysis of the regional tourism industry, regional tourism industry development to find the line: The market demand- Industry Guide- The government leading- Enterprise operationIndustrial convergence- To the market. Pointed out that the market demand is the basic reason lead to the integration of the tourism industry, industry guidance is the external power, the government leading, enterprise operation is the organization mode of integration, to meet the market demand is the ultimate goal. Therefore, we suggest that in the future to clarify the Longmen Park and ideas for the development of creative industries, good top-level design, accelerate the reform of the management system, based on the characteristics of projects, more targeted to increase investment talent recruitment and marketing efforts, and constantly promote the upgrading of industrial integration, to extend the industrial chain.