The Reach On Development Strategy Developing Of The Rural Cooperative Bank Of Shihezi

This paper closely around the rural financial reform and rural cooperative finance in the development of this times,Starting with the rural financial reform of china, corporate strategic management theory and strategic analysis tool are applied on the basis of a comprehensive analysis of Shihezi rural cooperatives bank in the external opportunities and threats, internal strengths and weaknesses, the overall strategy, competitive strategy and functional strategies of the development of Shihezi rural cooperatives bank, and safeguards of strategic implementation was developed, strive to provide experience and theoretical support for sustained, rapid and healthy development of Shihezi rural cooperatives bank.According to the macro environment analysis and the industry environment analysis and SWOT analysis of Shihezi rural cooperatives bank, come to that the economic, political, social and technological environment are in good condition, facing the development of multiple strategic opportunities superimposed development opportunities and market competition threats coexist, the advantages including its own marketing resources, network resources, customer resources, rich brand resources, but also the existence of disadvantage that institutional mechanisms lag hind, bears the heavy historical burden, and weak risk management capacity,and overall quality of staff is not higher.Based on the analyses above,obtained the rural cooperatives bank in Shihezi should adopt a growth strategy for the overall development strategy, centralized strategy for competitive strategy, aims to improve the overall strength as utmost goals,adhere to the market positioning of the services rural, small and medium-sized enterprises, county economy,making Shihezi rural cooperatives bank into clear property rights, good management levels,and adequate capital, strict internal control, advanced management, and Profit ability are good, realizing the standard that have better service quality, business specialization, business processes Process standardization, fine management, reaching the modernization of corporate governance five one " rural " business with both urban and rural markets, epitaxial expansion and connotation of improvement in efficiency,making the rural cooperatives bank the largest and the most widely used financial institute in Xin Jiang province that enjoys fine operational efficiency and good reputation of social responsibility and the most satisfactory to farming.