| As the trend of global economic integration becomes more apparent, with the changing environment of global competition, the continuous progress of technology, and the country’s great effort in encouraging cultural industries, China’s entertainment technology industry will be in a process from survival of the fittest to be mature. It will also be a process with industrial revolution. This industry will embrace a brighter and more promising future. Meanwhile, all the companies will face test in China’s industrial development. Under this special circumstance, a company must study its development strategy, points out the direction for development, so that it can maintain its competitive advantages, and become bigger and stronger.This paper carries out macroscopic analysis on outer external environment, selective analysis on industrial development history, polices & regulations, current situation and markets, as well as analysis on company’s internal environment. Matrix models for environment analysis i.e. PEST analysis model, EFE, IEF matrix, and competitiveness analysis model i.e. Michael Porter’s Five Forces Model, as well as strategic comprehensive analysis i.e. SWOT model are applied in the study. Then it brings forward strategic development guideline, strategic development goal, brand strategy, technology strategy, marketing strategy, human resources management strategy, standards strategy, M & A strategy, company culture strategy, and financing management strategy.At last, it illustrates implementation principles, strategy implementation, and control of strategy implementation. It points out the direction for the improvement of current management system in the company. The actual purpose of this study is to help companies see long-term development direction and remain clear on development goals, points out keys development points, and identify the abilities that companies need for development, so that the difficulties are solved, and companies develop fatly, healthily and constantly. |
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