| Since the 1990 s, the research on the content and innovation of business model in the theoretical circle had a heated discussion, through to the existing literature, there are two major schools, school and logical expression school structured expression. The components of their business model as the basis, describes the business model under a certain time. Business model is relative stable, however, is a timeliness, under the influence of internal and external environmental factors changes, the business model from one steady state to another steady state of evolution, the evolution model of manifested the enterprise to respond to the changes in the dynamic business environment, and the business model of continuous innovation, the innovation process is the enterprise in order to overcome its business model of "rigidity" and with the process of dynamic change of environment.In this paper, "a theoretical model of a case," the research ideas to Internet companies for the study, from the perspective of dynamic capabilities to explore the mechanism of dynamic capabilities to enhance the Internet business enterprise business model of adaptive evolution. First, collate and analyze existing literature, the analysis of the current business model of the evolution of research, proposed a dynamic capability as a starting point to explore the Internet Business Model adaptive evolution of ideas; secondly introduced the idea of modular, raised Internet companies express model modular business model, combined with the characteristics of the Internet business, presents and analyzes the evolution of the Internet Business Model adaptive structural dimension and relevance dimensions, through dynamic capabilities and business models for the relationship between the expression, seek to dynamic capabilities and Internet Business Model theoretical basis of adaptive evolution and analysis of dynamic capabilities constitute Internet companies, we propose a theoretical model of adaptive evolution based on dynamic ability to enhance Internet Business Model; then analyzes the Internet enhance the mechanism of dynamic capabilities in the enterprise business model of adaptive evolution; after Internet companies to enhance the dynamic ability to focus, proposed Business Model Evolution adaptation strategies; finally selected Letv typical case of Internet companies in order to support and confirm the views of this article. |
