Improvement Study On Customer Relationship Management Of China Life Insurance Company Of QHD Branch

Now, each enterprise is facing a problem: the difference of the products and services is becoming smaller and smaller. Marketing methods are used up. But the customer’s requirement is becoming higher and higher. Of course, the insurance companies have the some problem.Then, in the fierce competitive environment what the insurance company based on? Only one method: taking the market as the guidance, taking the customer as the center, segmenting customers, segmenting service, establishing a perfect customer relationship management(CRM) system. According to the customer relationship management(CRM) in terms of relevant theories and practices,combining with a prefecture-level branch insurance company of the use of customer relationship management. This paper accords to the problems existing in the customer relationship management(CRM) in this company.Building customer information database and choicing customers, also puting forward relevant improvement measures of CRM theory combined with the actual.First of all, this paper illustrated the research background, knew the purpose of research. It briefly introduced the development of life insurance companies at abroad and the current development of China’s life insurance market. It made brief introduction of related research situation at home and abroadSecondly, it introduces customer relationship management(CRM) in theory, analyses the background and evolution of CRM and the meaning of CRM. It combined with research enterprise,described China life insurance company of qinhuangdao branch in the current situation of the customer relationship management(CRM),analyzed the advantages and disadvantages of qinhuangdao branch in customer relationship management,analyzed the existing problems.Again, it puts forward customer relationship management improvement countermeasures of China life insurance company of qinhuangdao branch.It solves the present stage the disadvantages of company in the customer relationship management(CRM) through the establishment of customer identification system. It achieved the goal of the company’s customer relationship management(CRM), ensure the effective implementation of the company’s customer relationship management(CRM).Finally, it summarized and prospected. This paper hopes through the research of customer relationship management, through the implementation of the improvement countermeasures. In the future, it will indicate the development direction for the company of customer relationship management(CRM).