Study On The Coordination Of Fresh Agricultural Products’ Supply Chain

The main purpose of this paper is to realize the coordination of fresh agricultural products’ supply chain by using coordination contract. In order to solve the problems of the low efficiency of fresh agricultural products supply chain and the unstable of agricultural market price, according to the characteristics of fresh agricultural products, the dissertation designs effective supply chain contract to improve the efficiency of the supply chain system and achieve the coordination of the fresh agricultural products supply chain. By game theory and contract theory, the management of fresh agricultural products supply chain is focused. By the static comparative analysis and numerical simulation, the coordination and optimization of the fresh agricultural products supply chain is obtained.First of all, the thesis considers the market environment with competition between retailers, and it combines with the characteristics of fresh agricultural products. For the link between farmers and supermarkets of fresh agricultural products’ supply chain, the thesis analyzes respectively every supply chain member’s the optimal decision in the centralized model and the dispersed mode. It proves that the revenue sharing contract can achieve supply chain coordination optimization. Through a numerical example it analyzes the impact of the price sensitive coefficient and the diffusion degree to the retail prices and interests of the supply chain members.Second, this thesis considers that the need of fresh agricultural products is random and related to retailer service efforts. It considers the influence of the long time transport to freshness and attrition rate. In order to solve the multilateral benefit problem of three-level supply chain system of fresh agricultural products, this thesis designs a based on revenue sharing and cost sharing contract. The research of a numerical example shows that the contract can effectively coordinate the three-stage supply chain of fresh agricultural products and each member of supply chain can achieve win-win, when the revenue sharing proportion and the cost sharing proportion meet certain conditions.Finally, this paper combines with examples and the problems existing in China’s fresh agricultural products’ supply chain management, and it applies the coordinated contract to supply chain management. At the last, the paper gives the constraint conditions of each enterprise, it establishes a contractual relationship and it comes up with the suggestion and countermeasures of supply chain coordination.