| Highway transportation is one of China’s early industries implementing market- oriented reform, however many problems gradually exposed in rapid development: the import barriers are low on freight market, especially self-employed of transportation practitioners gradually formed a state of excessive competition. Road freight practitioners compete with each other based on price, so that profit rate becomes very low, most of transportation practitioners operating at a loss has become an open secret in the industry. The price depending on market failure is not only dampened transportation practitioners to improve the service level, but also damaged the formation and development of large enterprises, long-term sustainable development will inevitably affect the industry, the government should take appropriate measures to improve it. The essay from the perspective of price formation mechanism of highway freight market research on reasonable price level through investigation and analyze the price level and the present problems, the price regulation puts forward specific suggestions to policy adjustment for the relevant departments to develop and provide reference for making transport price.Based on the domestic and foreign relevant theories of the research on the pricing mechanism and price regulation, we research on C hina’s freight price formation mechanism, price level, and reasonable price level and price regulation methods in-depth detail. Through analyzing three kinds of organization mode of current highway freight market and describing the price system and price structure, we emphasized on the individual transport level. Through analyzing the advantages and disadvantages of pricing theory and pricing method, we choose the cost plus pricing method as individual transport level. By comparing the case of freight line, different market with different types and different freight tonnage, we found that line market rate indicate the market price, we calculate specific case line freight market data on the specific models, specific goods and specific ton. Taking into account the influence of oil price, this essay gives the calculation formula of unit transportation cost: y=0.0375x+0.3256, which y said the unit cost of transportation, X said the price of fuel. Considering comprehensively about national highway logistics 18 listing Corporation average profit rate of 2012-2014 years and the market for five years without risk of deposit rate during these three years, we use 6% as the reasonable return of highway freight industry rate. The calculation formula of highway freight market price: y=(0.0375x+0.3256)(1+6%); the measurement of reasonable freight line market price is 0.63 Yuan / ton on this basis, while the actual is 0.43 Yuan / ton, which can only compensate the cost of change. Through analyzing Xi’an- Northern Shaanxi freight line market price level, freight market price fluctuates big within a year, but in short period fluctuation is small; the current market price is formed in the state of excessive competition, and reasonable price levels vary greatly, we regulate price through the adjustment of price structure instead of price level regulation. Information asymmetry between the various market players is the key factor to the current market price problem, the essay regulate price depending on the establishment of price publicity platform and strict supervision forced backward exit. |