| the classical narratology has just started only confined to the study of literature, and with the development of the narrative. Classical narratology development to the classical narratology, research scope is extended greatly by. Television advertising can also have the honor to enter the field of vision of research in the narrative, have to say it provides a new Angle for the research of television advertising and possible. All along, the narrative research on television advertising is not particularly full, relatively trivial. Especially the lack of attention to the audience. For advertising, due to its inherent commercial properties,condemned it highly persuasive and intimate. Purpose is to reach the audience’s heart, make the audience decoding according to the intention of the advertiser. So, looking for improve the effect of TV advertising in the audience heart communication way is one characteristic of this article. In this paper, the main narrative theory, at the same time into the discipline theory knowledge such as sociology, film narratology, committed to construct the narrative framework of TV ads. The hope for TV advertisements with a deeper analysis and understanding. |
