N City Postal Traditional Business Development Strategy Research Of The Colleges And Universities Market

The Internet, mobile phones and other modern communication technology has completely changed the way of information transmission, in the Internet economy environment, in addition to the postal enterprises household savings,real courier services still have a certain market competitiveness and customer demand, the traditional culture of letters, stamps collection such as the traditional business in the consumer market is shrinking year by year. After years of transformation to explore the traditional postal business is gradually turning to the development mode of mass customization gifts for large customers, maintaining the relationship between important customers, opening the market to the traditional postal business, but also lost a large number of young people to post brand recognition and customer base. Especially the sudden increase of the central anti-corruption pressure, government purchasing behavior is constrained,the impact of the development model of postal customers for mass customization is larger, the traditional postal business development once again encountered difficulties. It is necessary to point out that, along with the expansion of college enrollment policy after the release, the number of college students increased year by year, has become the battleground of various businesses. In the vast space of consumption development of traditional business of postal enterprises, provide opportunities for young consumers accumulation. How to develop effective marketing strategy of university market, promote the competitiveness of products in the postal market, the training of young people with post habits, major for the postal enterprises.This paper chooses N postal market development strategy of local colleges and universities as the research object, to explore the traditional postal business,how to adapt to the new economic environment and policy environment for the implementation of marketing transformation, based on analyzing the status quo of N post College Marketing and the existing problems, from the brand, channel,product, price, marketing, and other aspects of the team study on the market development strategy, to find out the effective path of traditional postal service in Colleges and universities to open the retail market, and explore the development planning and implementation of the corresponding measures and landing, to provide decision support to expand the market for the next step of postal enterprises.