| With the fast developing of mobile communication network built and intelligent terminals, mobile payment has become a new way to pay following cash, and bank cards. In next three years, mobile payment will become one of the China’s industry hotspots. Internet in tourism underlies tremendous market opportunity. Tourism is one of the fields that are the most suitable for the development of Internet applications, for which the future of the online travel market penetration will continue to enhance, and the integration between the QR-Code,mobile payment and business travel will be an important direction for future tourism development.Changbai Mountain is a representative of the Jilin province tourism and flag. In order to implement the plans of the construction of the ecological tourism province and the Changbai Mountain large eco-tourism circle 1 development which are put forward by the Jilin tourism bureau. To promote ecological protection and economic transformation in Changbai Mountain area, a comprehensive platform for mobile e-Business Services "Changbai Mountain YT mobile online travel service platform" emerge at the moment. It is the leading domestic electricity ShangYun platform that is with the mobile Internet as the core technology, based on mobile Internet technology, and serves in tourism industry. It is also the application platform of intelligent city, not only for the visitors, but also provide convenient service to the city residents including but not limited to food and clothing on live line. By the Changbai Mountain tourism resources as the breakthrough point, it helps to further integrate the tourism resources of Jilin province, set up a new tourism ecosystems.Research of marketing strategy for this platform, mobile payment and QR-Code application can not only promote tourism enterprise service ability, but also can enterprises create more economic benefits. In the future, through the effective integration of tourism resources and enterprise purse, that will cultivate more excellent enterprise of tourist service, optimize the tourism industry chain, further promote industrial restructuring and upgrading, and bring a new tomorrow for travel services companies and the entire industry. |
