Mobile Advertising Pricing Model Researching Of Mobile Internet Era

With the development of China’s mobile internet, our mobile advertising also have a greatly improved, and it have become the fifth largest media advertising apart from newspapers, magazines, television and radio. Compared with the traditional way of advertising, mobile advertising have Many advantages, such as accurate delivery, cost control, the effect of real-time feedback, rapid exposure. No matter advertisers Prefer brand or special efficacy, mobile media will bring them more opportunities. But there has a problem is mobile advertising has a big different from traditional advertising, so we must determine the unified standard and ways to measure advertising effectiveness.In this paper, based on the theory and methods of pricing, we first outlined the concept of mobile advertising features and traditional advertising media pricing model; Secondly, pointing out the different of mobile advertising and traditional advertising, and in the process of exploring mobile advertising differences in the characteristics, through the system analysis, summarized and elaborates various factors affecting the price of mobile advertising from the perspective of macro and micro; Third, micro-channel public account advertising, for example, by collecting on maternal and child class micro-channel public accounts advertised price data, sorting comparison and analysis and calculation, using multiple regression method gives basic mathematical model of mobile advertising pricing for corporate and personal mobile Internet users with regard to mobile advertising pricing data reference and theoretical analysis; and finally come to a general conclusion of the paper.