The Competitiveness Of Qingdao Tourism Industry Cluster Evaluation And Ascension

Industrial cluster is an economic phenomenon that exists in different industries, and it can effectively promote the competitiveness of the regional economy. Due to the particularity of tourism, tourism needs to create more accumulative effect and promote the overall development of tourism industry through cluster development. As a tourist city that is rich of tourism resources, the competitiveness of Qingdao tourism industry cluster evaluation and ascension is an important topic to research. Through the research of Qingdao tourism industry cluster competitiveness, problems can be found and countermeasures can be put forward, then further enhance the competitiveness of the tourism industry cluster, and improve the development of Qingdao tourism and the regional economy.Through the elaboration of industry clusters competitiveness and evaluation theory, this article explores its own method to analyze and evaluate the tourism industry cluster competitiveness, and applied to the analysis and evaluation of Qingdao tourism industry cluster. In this paper, the evaluation of Qingdao tourism industry cluster is divided into two aspects which are qualitative analysis and quantitative evaluation. Qualitative analysis of Qingdao tourism industry cluster include the analysis of macro environment, micro environment and the development of the cluster itself condition, and the quantitative evaluation includes horizontal and vertical evaluation. Horizontal evaluation is the contrast evaluation of the tourism industry cluster of four cities which is Qingdao, Dalian. Ningbo and Xiamen. Vertical evaluation is using grey correlation analysis method to clear the Qingdao tourism industry cluster development of calendar year, and make a more comprehensive evaluation of Qingdao tourism industry cluster competitiveness.Through the qualitative analysis and quantitative evaluation of Qingdao tourism industry cluster, this paper finds some problems during the process of development and puts forward the countermeasures to promote the competitiveness of the cluster from two aspects. Industry cluster competitive advantage is mainly obtained by two ways:one is the government and social support level which depends on the interaction between enterprises in the cluster, forming a regional innovation system; the other one is through the competition and cooperation mechanism of the enterprises in cluster and related enterprises, to make access to production cost, market competition and marketing advantage. So this article analyzes Qingdao tourism industry competitiveness promotion strategy from the government and social support level and enterprise level.In the government and social support level, the main countermeasures are planning tourism industry clusters reasonably, promoting transformation and upgrading of tourism industry cluster and improving the social security system, etc. Cluster and enterprise level is a key part to promote tourism industry competitiveness, mainly by building cluster internal symbiosis mechanism, strengthening cooperation with external enterprises of cluster, and constructing and maintaining Qingdao tourism industry cluster brand, hoping to provide some ideas for Qingdao tourism industry cluster competitiveness promotion through the two levels. At the same time, due to the limitation of knowledge level and the limitation of the objective conditions, there are inevitably some problems in this paper, it will be improved in the further research in the future.