Research On The Growth Strategy Of Vertical Integration In Water Company

China has a very rich water resources, but is also a serious water shortage country too, water resources per capita is very low. With the rapid economic development, population increase and promote the urbanization process, there happened a decrease in total water resources, water pollution has been increasing constantly rising and serious problems. In recent years, our country accelerated market-oriented reform of the water industry, has provided an unprecedented opportunity for water industry development, and bring an enormous challenge at the same time. With the increasingly fierce market competition, business environment is becoming more and more uncertain for small and medium water enterprises, only based on the changes in the market in a timely manner, adjustment of development strategy in the real-time, can the enterprises to seize the initiative in the market competition, reduce risk and achieve stable development.In this paper, the research object A water company, use the background research, industry analysis, business analysis, statistics and analysis methods to analyzed A water company, in order to develop a viable strategy for the implementation of strategic goals and specific comments on the development strategy of vertical integration. This paper is a case study papers, so the paper carried out a detailed investigation and analysis of data in writing about A water company, and related personnel were interviewed to obtain the most realistic data and information line.Firstly, sort out the relevant literature and theories of vertical integration strategy and strategic alliances, and then analyzes the historical evolution of Chinese water industry, the status quo and industry analysis; use PEST analysis and five forces model analysis analyze China’s water industry macro environment and Qingdao City water industry market environment analysis, Summed up A water company’s opportunities and threats. On this basis, analyze A water company’s internal environment include Internal strengths and weaknesses, internal resource analysis, and to determine the objectives and implementation of A water company’s vertical integration strategy of choice, and plan on schedule and implementation process should pay attention to the problem, lastly, according to the water industry enterprise development needs, put forward measures to ensure the smooth implementation of the water sector development strategy and implementation effect pre-assessment related indicators.This paper has strong practical and guiding significance to the reality. Not only stay in the aspect of theoretical derivation, but also rigorous data through the statistics and analysis, through on-the-spot investigation, research on A water company and water vertical integration strategy with detailed information gathering, and extend to the whole industry of information gathering and analysis, have mature understanding of water industry. Based on rigorous analysis, through the enterprise strategic management knowledge, has a practical conclusions and Suggestions. So, this paper has strong practical significance.This paper has strong reference significance. Whether it is A water company, or of the same type enterprise, can through the case analysis method and conclusions of this paper, put forward new ideas on the development of their own.