| China Post is a long history of large state-owned enterprises directly under central government, with the development of market economy, China Post’s traditional strengths such as courier services, logistics, etc. due to the increasingly saturated market, fierce competition and other factors, as well as the attractiveness of the business’ s growth has gradually decreased.Business transformation is imminent, as part of the strategic transformation of postal, postal CQ 020 business conduct Internet research, will effectively promote the implementation of CQ postal diversification strategy, and enhance the vitality and competitiveness of the market CQ Post.Firstly, through the current situation and trends in Internet business full scan,huge potential for development, is still in the "blue ocean" stage of the business and the business model to focus on analysis, and industry leading companies in the field of in-depth study of interpretation. Then through the CQ internal data reading postal order, several in-depth field research enterprise, with staff at all levels and sectors of business interviews, etc., on the resources of CQ Post carried out a detailed analysis. Further integration of CQ City target market overall consumer characteristics and consumer market characteristics in Hechuan sample macro and micro scanning field research, through market segmentation, fully aware of the target population, and ultimately select the target customer base.Finally, the article by the external environment and a reasonable match CQ postal internal resources, give full play to the physical postal delivery, financial, and information "third one" outstanding advantages. Business conditions combined online and offline, fully tap the enormous potential of CQ postal information collected. CQ postal building belonging to their local life information platform, and gives a platform to implement the recommendations and future development path. |
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