Telecommunication Services In The Higher Education Market: China Telecom,Nanning In The 3G ERA

Telecom industry in China fully entered The Romance of Three Kingdoms era after the 4th industry restructuring in May 2008.As mobile 3G license officially issued, Chinese telecom industry comprehensively stepped into 3G era. As a latecomer of mobile business market, China Telecom is facing how to rapidly improve user market share in a short time so as to gain a foothold reality problem. Mobile is the world, and colleges and universities is the focus of the Chinese mobile telecommunication services for the incremental market. How to give full play to the 3G advantage of Tianyi network to achieve rapid, effective penetration of the segment market of colleges and universities has important strategic significance for the future full-blown market competition. Nanning is the capital city of Guangxi province with many universities and huge market space, but for Nanning telecom is still a piece of blue ocean. How to seize the opportunity, find out the breakthrough point, develop effective marketing strategies, explore efficient way of development, promote the mobile user market share of colleges and universities to increase rapidly is the significant issue in Nanning all telecommunication services market strategy.In this paper, the studies deeply indicates the key problems like the demand, the competitive environment and marketing strategy formulation and implementation of promoting of Nanning college mobile telecommunication services by the integrated use of the theories and methods of marketing and management such as the target market segmentation, market demand analysis, marketing environment analysis, five competition models and so on. Paper first discusses the relevant theoretical knowledge of marketing, and use the marketing environment and competition model to summarize the opportunity and challenge which are faced by Nanning telecom in the colleges and universities mobile market competition. Secondly, according to the characteristics of the 3G business and features of the users at colleges and universities, the research and analysis is about Target market segment and changes in consumer behavior and demand customer groups. Finally, this study formulates the Nanning college mobile telecommunication services overall strategy of marketing differentiation, in view of its own resources, the advantages and disadvantages of ability and the actual situation of market competition. Also it puts forward the differentiation marketing strategy of specific measures, based on brand, from product, price, channel, promotion and service from several aspects. It will bring the practical guiding significance to the rapid development of Nanning telecom in the 3G era of mobile business market in colleges and universities.