Research On Bancassurance Development Mode In Our Country

With the development of financial integration and the change of market environment, global financial sector of decentralized management, strict boundaries are gradually being broken, the obvious trend of developed countries financial all-roundization, supermarkets, banks and insurance companies began to try to cooperation, bancassurance development rapidly. The main purpose of research of bancassurance development mode is to find a new way of management to aim to commercial banks and insurance companies furthermore amalgamation and impel bancassurance vigorous development. At present domestic bancassurance, which is elementary, still may be managed through Principal-agent mode and its development has bottleneck.This paper discusses development mode of bancassurance through the theories on economies of scales, economies of scope and so on. What’s important, this paper expatiates the practical meaning of bancassurance development mode through the analysis of Agricultural bank of life insurance co., LTD.Firstly, introduce overseas and domestic literatures and theories on bancassurance, by combining bancassurance theories and finance integration, expound the theories on economies of scales, economies of scope and etc, express that bancassurance is a development trend and it is possibility for bank to inaugurate finance market and advance management profit in the future.Secondly, briefly introduced the bancassurance development model of agricultural bank life insurance co., LTD. With the way of SWOT, recount the strongpoint, inferior position, opportunity and challenge of Bank of China Insurance, specify its management mode, sale channel and product strategy, and thinks that Agricultural bank life insurance development stage can be divided into the line management and simple concurrently industry proxy stage from the end of 2001 to the end of 2004, and the running-in stage between both banks and insurance companies from the beginning of 2005 to the end of 2008, and the bancassurance positioning stage since the end of 2008.Again, this paper analyzes the bancassurance development of Agricultural bank life insurance co., LTD, mainly in one is the understanding of "banking insurance" further unification, the second is the "banking insurance" is still in groping stage development model, three is evaluation incentive mechanism need to be further perfect, four is urgently needed to cultivate interdisciplinary talents familiar with banking and insurance business.Finally, summarized the agricultural bank life insurance beneficial exploration in terms of integration of Banks and insurance companies. Mainly divided into five aspects, the first is to establish practical profit sharing mechanism based on bancassurance linkage, the second is based on the existing channels to expand new bank-insurance sales channels, the third it is relying on the existing business bank to develop new bancassurance products, the four is on the basis of sharing resources integration of bancassurance business processes, the fifth is to establish bancassurance inter-disciplinary talent team from replacing the training with working.