Study On The Sightseeing Agriculture Of Zhumadian Developing Situation And Countermeasure

Currently, Along with the rapid development of Chinese economy and the improvement of people’s living level,the form of agriculture in our country developing become more diversity and innovation. In general,the agricultural comprehensive strength strives for further improvement. The industrial structure of agriculture is gradually optimized,and agricultural developing to a prosperous picture in some areas emerges. A new type of composite industry,sightseeing agriculture is formed with the development of agriculture. It started in our country in the late 80 s,with the accelerating urbanization and agricultural structure adjusting developing a kind of tourism form. Sightseeing agriculture is not only the production function,but also improve the ecological environment quality,providing tourism,entertainment,leisure,vacation life function for people. Zhumadian belongs to agricultural production city in Henan province. It has a long history,splendid culture,Superior geographical conditions,rich natural resources and cultural history resources,agricultural conditions and basis for the development of tourism. But as a result of sightseeing agriculture started relatively late,and the advanced region difference continues to expand,the market share accounted for the sightseeing agriculture in the whole province is shrinking. Therefore, researching the present development of sightseeing agriculture in Zhumadian City,and finding out the countermeasures has important significance to guide the development of sightseeing agriculture in Henan province and even in China.Standing in the perspective of a professional researcher,this paper,basing on Zhumadian,makes a general survey of sightseeing agriculture and development history in one hundred. In this paper,according to the national social policy and the overall economic development planning, using document research visits, various analysis methods such as observation, comparison, from agriculture,tourism,ecological and social benefits of Zhumadian multi-dimensional sightseeing agriculture development present situation has carried on the comprehensive study of the system.Aiming at a series of problems in the city of Zhumadian sightseeing agriculture development in the process of research,put forward the optimization of their own ideas and solutions.The article is divided into five parts:Part I: The introduction,explains the research purpose and significance,research of sightseeing agriculture content and ideas, research innovations and shortcomings. The general situation and experience and sightseeing agriculture at home and abroad are summarized.Part II: Explains the concrete concept of sightseeing agriculture, and the development of sightseeing agriculture in China were reviewed,analyzing the effect of sightseeing agriculture in modern agriculture and its importance.Part III: The development of sightseeing agriculture in Zhumadian are summarized,analyzing the favorable conditions for the development of tourism agriculture in Zhumadian and unfavorable factors,and taking the Zhongxin Agriculture Co.Ltd. as an example. It makes reference effect,development mode,and analyzes the existing problems and the reasons for the formation of the problem.Part IV: Successful experience of agricultural tourism development. The analysis of the successful experience and Enlightenment of developed countries in Europe and America, Asia etc.At the same time,we should learn from the sightseeing agriculture in China’s outstanding case.Part V: In view of the existing development of sightseeing agriculture in Zhumadian sightseeing garden planning is not clear. The marketing strategy is not reasonable,the tourism product marketing channel asymmetry proposes the corresponding countermeasure and the suggestion,made marketing organization system and the corresponding support system and performance evaluation system,in order to ensure the smooth running of marketing system,to promote the continuous innovation and improvement of sightseeing agriculture in Zhumadian, and points out the need for further consideration of the questions.