Research Of The Optimizing Of Fuzhou Pearl Net Profit Model

The development of information technology leads the change of the media industry. Network media has been developing rapidly and becomes the mainstream in the field of communication, occupying an important share in the media market. It not only relied on network technology but also its features of large information capacity, wide coverage and fast transmission speed. However, in the process of rapid development, the network media generally face the problem of weak profitability which is not conducive to long-term development. Fuzhou Pearl Net is the portal site of Fuzhou television station and is the only audio and video website with a strong local flavor in Fuzhou. At the same time, the development of Pearl Net also exist the problem of insufficient profitability, such as the incomplete profit structure, single profit model and low audience viscosity. These problems restrict the long-term development of the site.This thesis takes the Porter’s Value Chain and the Long Tail Theory as the theoretical basis. Further, the analysis of deployment of Fuzhou Pearl Net profit ability is based on the analysis of the network media audiences and profit mode. The thesis summarizes the current earnings form of Fuzhou Pearl Net and analyzes the composition of website profit factors. Accordingly, it points out the defects of the current Fuzhou Pearl Net profitability, including incomplete profit structure, single profit pattern, low audience viscosity, and so on. These defects weaken the profitability of Fuzhou Pearl Net.In order to optimize the profit model of Fuzhou Pearl Net, this thesis goes a further step on searching the factors affecting the site profitability from the internal and external environment of Pearl Net. Through the comprehensive analysis of the Pearl Net audience and the Pearl Net profit model elements, this thesis argues that the value chain is a very important factor affecting the Pearl Net profitability. The overall contribution of each link of the value chain and the formed virtual value chain based on the information platform is the fundamental factor determining the Pearl Net profitability. Based on this, the thesis puts forward some suggestions from three aspects for the optimization of the Pearl Net profit model:profit object, profit structure and profit factors. It aims to promote the sustainable development of Fuzhou Pearl Net, and also provide reference for the healthy development of the network media.